New Gen is an AI-native commerce platform altering the operational dynamics of brands sell online. It creates 'conversational storefronts' where AI agents can browse and transact on behalf of users, as well as providing personalized, generative shopping experiences for humans. The platform is built for a future where a significant portion of e-commerce traffic comes from autonomous buying agents. This technology addresses critical bottlenecks in computational efficiency and data governance, supporting broader industrial automation.